Winter 2011: Response to David B. Berman’s Do Good Design

Ravings of a Madman?

According to Berman, what is “good design”?

Berman believes that our world is in “a major crisis.” Advertising and media outlets are out of control with their “visual lies”. Multinational conglomerates are destroying the landscape all over the globe with unsightly advertisements. Since designers have the ability to reach millions of people with their messages the work they produce should be moral and based on truth. The “do good” part of his message seems to be centered around seeking credibility for the graphic design field and truth in advertising.

Do you agree with his definition? Why or why not?

I do agree with his definition, to an extent. Certain industries seem to constantly “get away with murder” in these modern times. We definitely are deceived by the mainstream media on a daily basis. Therefore, I believe that it is the responsibility of the graphic design community to make the public aware of these “visual lies.”

Are you a “good designer”? Why or why not? 

I don't think I could be considered a “good designer” yet. According to David, I have to commit a small amount of time “helping repair the world”. I should be considered a “good designer” after my senior thesis is completed (its going to be an Eco-friendly children’s book/toy project.) In addition, I’m not sure my causes are the same as Berman’s but I do believe that we can fix some of planet Earth’s issues through art and design. 

What do you think of this book? Your general reaction.

I do agree that over consumption in our hyper-techno society is a huge problem. What I don't agree with is Berman’s apparent belief that the basis of the American capitalist system is bad. On the other hand, I do believe that the art and design community has an obligation to keep some of the more immoral companies “in check.” The challenge is, “How do you go about exposing the lies in your work?”